The J12 line, released in 1999, transformed Chanel’s luxury watch department. Unisex watches famed for their strong, clean lines and signature design, Chanel J12s are worn by some of the biggest celebrities on the planet. With Swiss movements and Parisian attitude, they’re the ultimate blend of horological ability and head-turning design.
Chanel debuted its first luxury watch in 1987. The Premiere was designed for women, and Chanel remains one of the only maisons de haute horlogerie to focus almost exclusively on luxury ladies’ watches.
There’s a Chanel watch for every woman. The bold, sporty feel of the J12. The feminine luxury of the Premiere. The elegance of the Boy-Friend. Or you can make a more opulent statement, with a Mademoiselle Privé or jewellery piece.
Simplicity, beauty, elegance. These are the watchwords of the Chanel design philosophy, and they speak plainly from the dial of every luxury watch. That’s not to say that a Chanel timepiece is without innovation, though. Chanel marries the techniques of haute horlogerie with the timelessness of its designs in its ‘Exceptional Movements’ watches - pieces taken from Chanel’s most famous watch families and redesigned with the most sought-after complications in the world.
Chanel is a statement, a way of life. The fashion house that created the code of femininity now creates watches that carry on the legacy of its founder. Why, it asks, should women be excluded from luxury watch design? In other maisons de haute horlogerie, women’s watches are simply smaller versions of designs originally created for men. In the catalogue of Chanel’s luxury watches, there is not one model that looks as though it were designed to answer the stuffy requirements of a gentleman looking for an expensive status symbol. Every piece is a celebration of Coco Chanel’s values, a fully realised luxury watch created for women who don’t want to settle for second best.