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In 1860, a young and gifted craftsman opened a workshop in the Swiss village of Sonvilier. His goal: to establish a luxury watch brand whose precision and quality would become legend. More than 100 years later, Louis-Ulysse Chopard’s vision is complete.

Chopard is a brand built on the idea of energy, beauty and reliability. Its longest-running icon, the Happy Diamonds collection, blends precise watchmaking technology with colour and delight. Its Classic Racing family includes some of the most technical and desirable sports watches in the world. From Superfast Chrono to Imperiale, Chopard’s luxury watches are defined by their boldness and brilliance.

Nowhere is Chopard’s connection to motor racing more evident than in the Mille Miglia. This legendary luxury sports watch was originally created as a homage to the gruelling thousand-mile road race, which thundered its way along the spectacular roads of Italy until 1957.

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