Chopard is a brand built on the idea of energy, beauty and reliability. Its longest-running icon, the Happy Diamonds collection, blends precise watchmaking technology with colour and delight. Its Classic Racing family includes some of the most technical and desirable sports watches in the world. From Superfast Chrono to Imperiale, Chopard’s luxury watches are defined by their boldness and brilliance.
Nowhere is Chopard’s connection to motor racing more evident than in the Mille Miglia. This legendary luxury sports watch was originally created as a homage to the gruelling thousand-mile road race, which thundered its way along the spectacular roads of Italy until 1957.
Chopard’s partnership with the ‘Storica’ version of the race (a historical celebration of the original rally, in which only cars that attended or were registered in the original race can compete) began in 1988. The original Mille Miglia luxury watches were made for winners of the Storica, with a new version debuting every year. Now, the line is one of Chopard’s most famous commercial creations. Its design cues span every style, from refined luxury to aggressive sports watch. Its descendants are seen as some of the purest motoring watches on the planet.
The distinctive tyre-tread pattern on the rubber strap of a Mille Miglia GTS. The bold, slanted 12 at the top of the Superfast Chrono dial. The legendary livery adorning the Porsche 919 Superfast Chrono. Chopard’s luxury sports watches share their DNA with moments and machines that are part of racing legend. Everything about these luxury racing watches is machined to make the wearer feel the throb of engines, and hear the roar of exhausts.
Yet power isn’t the only language Chopard speaks. The brand’s distinctive L.U.C family, created to celebrate the aesthetics of Louis-Ulysse Chopard’s original haute horlogerie, share one key trait: mechanical beauty. It is this obsession with horological perfection that ticks at the heart of every model, from the slender and understated to the most complicated luxury watches in the Chopard universe.
Tourbillons revolve magically in revealed windows at 6 o'clock, signature Chopard bridges holding them firmly in place. In-house skeleton movements lay bare the mysterious inner workings of fine chronographs. Moon phase displays track the passage of the stars. Novel complications push the boundaries of the watchmaker’s art.
Glamour, strength, horological tradition. Chopard luxury watches are all about understanding the desires of the wearer - whether that wearer is accelerating through the mountains in a historic touring car or attending a black tie function. From the playfulness of Happy Diamonds to the power of Superfast, there’s a Chopard for every occasion.