Like many other watchmakers, de Grisogono initially started as a jewellry store in 1993 offering customers exclusive works of art and precious jewellery. It was in 2000 that the brand expanded into the select circle of Haute Horlogerie, creating smart, modern timepieces. Fawaz Gruosi believed that precious jewellery was so bound by conventions that it often fell out of step with the fast moving world. To counter such a belief, Gruosi ensured that all of de Grisogono’s watches are both fun and functional. He believed jewellery to be an exciting part of women’s lives and saw the creative possibilities from gemstones, both popular and neglected.
Gruosi has a well-known love of the finer things in life, a love of beauty and a restless spirit of adventure. His watches are no exception and demand the highest level of standards. Creating unexpected, original and appealing timepieces full of vibrant colour and quirky designs.
The audacious designs are the result of years of risk taking in terms of both the horlogerie and the precious jewellery trade, melding together watchmaking and fine jewellery to create technical timepieces with a unique and distinctive and aesthetic.