It was in the 21st century, however, that Hublot became a luxury watch brand to reckon with. Helmed by Jean-Claude Biver, the company debuted its now-legendary Big Bang model in 2005. The Big Bang lived up to its name, creating a whole new horological universe, and a design language that has become the standard for modern luxury sports watches.
Big, bold, and distinctively designed. When you wear a Hublot, the world knows. Ever since the Big Bang’s instantly recognisable face revolutionised the luxury sports watch market in 2005, Hublot has been the gold standard timekeeper for people who perform at the top their field. Successful athletes, managers, and teams are all associated with the Hublot brand. Ferrari Racing commissions exclusive Hublot pieces. Major international sports competitions have adopted the brand’s chronographs as official timekeepers.
There’s a unique consistency that runs through the Hublot stable of luxury watches. From the technical impact of high-complication novelties to the striking size and strength of the King Power family, the DNA of the original Big Bang is clearly evident. The exposed spline screws on the perfectly round porthole-shaped bezel (the name ‘Hublot’ means ‘porthole’ in French). The sweeping lines of the case. A Hublot is always a Hublot, through and through.
These are luxury watches for the wearer who wants to make a statement. In addition to the high concentration of performance materials - carbon, titanium, ceramics - evident in Hublot pieces, watch fans can collect Big Bang watches in wild Pop Art colours. You can own a Classic Fusion whose dial is adorned with a pavé diamond skull, or painted with an enamelled piece of modern art.
Bold on the outside: impeccable on the inside. Hublot’s luxury watches have breathed the rarest air of horological innovation. From the extraordinary achievement of the MP Antikythera - a homage to an ancient Greek calendrical mechanism of incomparable beauty and power - to the playful achievements of the MP Key of Time, Hublot’s complicated luxury watch movements are true watchmaking wonders.
Time and emotion meet in a Hublot. Wearing an Antikythera, you can track not just the passage of the moon through the sky, but its shape and position relative to real constellations. With the Key of Time on your wrist, you can expand or contract time at will - speeding up a boring meeting, or living forever in a loving moment.
Hublot is a rare watch brand indeed. To own one is to celebrate the allure of bold, beautiful luxury watches, and unlock the romance of time itself.