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Parmigiani Fleurier’s partnership with Italian sportscar manufacturer Bugatti gave the world the Bugatti 370 - a driving watch designed to complement the world’s fastest production car, the Veyron. For a company that started life as a luxury watch restoration business, this timepiece marked a turning onto a new and exhilarating road.

Now, each luxury watch created by Parmigiani Fleurier is hand assembled in a process that takes a minimum of 400 hours. Its haute horlogerie models, uniquely inspired by its own restoration pieces, are masterful expressions of the watchmaker’s art.

From the restoration of luxury watches to the creation of spectacular new pieces - Parmigiani Fleurier’s journey to haute horological stardom has been an impressive one. The Swiss luxury watch brand was born in 1996, when wunderkind watch restorer Michel Parmigiani and Sandoz family head Pierre Landolt realised a 16-year-old dream: to bring a new manufactory into being. This manufactory would create only the finest luxury watches, using Parmigiani’s skill and the Sandoz family’s enormous experience in the world of high-end watch collecting.

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