Now, each luxury watch created by Parmigiani Fleurier is hand assembled in a process that takes a minimum of 400 hours. Its haute horlogerie models, uniquely inspired by its own restoration pieces, are masterful expressions of the watchmaker’s art.
From the restoration of luxury watches to the creation of spectacular new pieces - Parmigiani Fleurier’s journey to haute horological stardom has been an impressive one. The Swiss luxury watch brand was born in 1996, when wunderkind watch restorer Michel Parmigiani and Sandoz family head Pierre Landolt realised a 16-year-old dream: to bring a new manufactory into being. This manufactory would create only the finest luxury watches, using Parmigiani’s skill and the Sandoz family’s enormous experience in the world of high-end watch collecting.
Parmigiani’s first in-house movement was produced just three years later. And then, in 2004, the brand met Bugatti.
Parmigiani Fleurier’s first luxury watches for Bugatti have become the stuff of horological legend. The 370, and its Super Sport successor, were made to complement specific Bugatti supercars - the latter being the extraordinary Veyron Super Sport, one of the fastest and most desirable production vehicles ever made. Like the vehicles they celebrate, these daring drivers’ watches have become part of the language - design pieces that express new levels of technical and aesthetic perfection.
Parmigiani’s luxury watches know their audience. From the highly technical, highly masculine Tonda Hemispheres to the slender beauty of a Kalpa Piccola, each timepiece is designed to accent the lifestyle and personality of its wearer. Heavy-duty Pershing sports watches, bold coussin-shaped Kalpa pieces, versatile Transforma models. Every Parmigiani luxury watch exerts a new and different appeal.
Parmigiani is one of the only luxury watch manufacturers to celebrate the achievements of women. The brand’s ‘Women of Exception’ initiative was launched in 2006 to coincide with the unveiling of its first collection of ladies’ luxury watches. The initiative aims to highlight the lives and accomplishments of women who have authored their own success, rising to the highest levels in fields as diverse as sports, the arts, business, and science.
Perhaps the final word on Parmigiani is best left to the brand itself: ‘Our timepieces boast a blend of mechanical perfection and comfort with an abundance of detail and are designed for free spirits in search of an enhanced sensory experience’. You don’t just own a Parmigiani. You interact with it, creating an experience of time moulded to your life and your world.