This marriage of history with cutting-edge design has been a hallmark of TAG Heuer's luxury watches ever since. From classic shapes to extraordinary invention, the brand with its roots in the past continues to push the boundaries of what is possible in chronograph design.
You only have to look at the list of names associated with TAG Heuer - Steve McQueen, Ayrton Senna, Cara Delevingne - to understand what’s at the heart of this iconic luxury watch brand. Style, performance, precision. The undefinable ‘it’ factor. When you see a TAG Heuer watch, you see a machine that has defined its times.
In haute horological terms, TAG Heuer is a newcomer to the luxury wristwatch scene, but what it lacks in history it makes up for in passion. And that passion has always taken it to new places. When all other chronographs were round, the TAG Heuer Monaco was square. When all other luxury watches were concentrating on mechanical complications, the TAG Heuer Connected was going online.
No other luxury watch brand has dared unveil a faceless timepiece, whose sapphire crystal display is capable of accessing Android apps and managing phone calls. But TAG Heuer isn’t other watch brands. Its website proudly sits the blank, black dial of the Connected smartwatch next to some of the most iconic sporting timepieces in history. The Carrera, legendary motoring watch, designed to keep perfect track of intense endurance road races. The Formula 1, forever associated with the mastery of Ayrton Senna. And the Monaco, Steve McQueen’s unmistakeable signature accessory.
At every twist and turn of its journey from manufacturer of motoring instruments to creator of luxury watches, TAG Heuer has innovated, surprised, and delighted. And yet it has done so without straying from the path of iconic style. Every TAG Heuer watch is different - and yet every one retains the savoir-faire that is the heart of the brand. One look at the spacious dial, the bold bezel, or the unmistakeable face shape is all it takes to know. This is a TAG Heuer.