These are luxury watches designed for enthusiasts, boundary breakers, and rebels. They redefine the ways in which we see and measure time. Yet at their heart, the calibres running them are as mechanically pure and innovative as anything created in a more traditional luxury watch manufactory.
URWERK isn’t simply a luxury watch brand. It’s a philosophy. Ever since its founding artists, Felix Baumgartner, Thomas Baumgartner, and Martin Frei, met in Zurich in 1996, URWERK has been concerned first and foremost with altering perceptions of time. These are not timepieces in the normal sense of the word. They’re windows into a different world.
An URWERK luxury watch demands attention. It requires the wearer to step inside its vision. From the inspired retro display of the UR-103 driver’s watch to the groundbreaking madness of the UR-1001 ‘Titan’ - a luxury watch capable of measuring the passage of millennia - these extraordinary timepieces defy rational explanation.
Until, that is, you begin to see the world as URWERK sees it. Because these aren’t luxury watches in the conventional sense of the term. They are works of horological art, living four-dimensional paintings that disassemble our notions of space and physics in order to reconstruct them in spectacular ways. Vertical time displays. Unheard-of signature complications. Cases that open like the wings of star-fighters to reveal bizarre revolving interiors. URWERK luxury watches are so futuristic, they make the avant-garde look normal.
There may never be another luxury watch manufacturer that commissions a bespoke suit for one of its timepieces. There may never be another luxury watch manufacturer crazy enough to create a timepiece capable of displaying artificial mechanical intelligence. But then there doesn’t need to be. URWERK fills the spaces other horology houses dare not enter. Its madness is total, but it is also beautiful.
If you’ve ever wondered what the future looks like, and what we’ll be wearing on our wrists when we get there, consider an URWERK 105. If you want to experience a luxury watch that lets you manage time from the inside, play with an URWERK EMC. URWERK is issuing a reminder to the world of haute horlogerie: that its roots and inspirations are firmly bound to the wildest ideas of artists.