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Bulgari History

1884: The company Bulgari was founded by Greek silversmith Sotirio Boulgaris in Rome. Here he opened his second shop in Via Sistina, his first having been in his home village of Paramythia..

1905: Bulgari’s store in Via Sistina was replaced by Bulgari’s current flagship store in Via dei Condotti by Sotirios and his two sons, Costantino and Giorgio.

1940: Bulgari designs the first Serpenti watch designed to encircle the wrist and display the time within the snake’s head.

1966: Giorgio’s death marks a new leader for the company as Gianni (Giorgio’s son) takes charge. As Chairman and CEO, Gianni initiated the internationalisation of the company by opening stores in New York, Geneva, Monte-Carlo and Paris.

1970: During the late 70’s, Gianni established a new watch business. The Bulgari Haute Horlogerie SA was then founded in 1980, it’s headquarters being in Neuchatel.

1975: Per the design of an ancient Roman coin, the first watches were inscribed with BVLGARI ROMA encircling the bezel. Today, this is an iconic motif of Bulgari.

1988: Bulgari began to incorporate the BVLGARI BVLGARI logo with it’s line of sports watches by engraving the decorative distinction onto the Diagono.

2004: Bulgari produced its first Grande Complications watch manufactured entirely in-house featuring a tourbillon movement.

2012: The Bulgari Octo’s intersection of circle and square gave rise to the collections octagonal shape.

2014: Bulgari’s ‘DIVA’s Dream’ watches win Geneva’s 2014 Jewellery Watch Award and Bulgari released the ‘LVCEA’s watches, inspired by the Serpenti.

2016: Bulgari introduced the ‘Serpenti Incantati’ line.

For more Bulgari watches or to see the latest additions to our luxury watch collection, see here.

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