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Chanel History

Gabrielle ‘Coco’ Chanel opens a hat shop in Paris. Her empire will eventually span the globe, with a reputation for creating a whole new language for women’s fashion.

Almost 80 years after the founding of its parent brand, Chanel’s wristwatch division is opened, and debuts its first luxury watch – the Premiere. Building on Coco Chanel’s legacy of elegance and allure, Chanel’s first wristwatch is an icon of femininity.

Chanel’s second luxury watch, the Matelasse, is born. The unadorned square face, which is incorporated into the simple lines of the bracelet, make it an instant classic.

Chanel premiers the J12 movement, and its first true line of haute horlogerie watches is born. ‘Exceptional’, art and jewellery pieces follow, including openworked flying tourbillon models and delicately paved ‘secret cuff’ watches, hidden inside breathtaking works of Chanel jewellery.

Chanel and Audemars Piguet combine to create the AP 3125 ceramic calibre. The AP 3125 movement is incorporated into Chanel’s J12 line.

Here you cam view our current stock of Chanel luxury watches as well as the latest additions to our unworn luxury watch collection.

Watch Brand Histories