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Chopard History

1860
Louis-Ulysse Chopard founded his watchmaking workshop in Sonvilier, Switzerland. International collectors come from far and wide to purchase the accurate, reliable timepieces.

1921
Paul Louis Chopard, Louis-Ulysse’s son, opens a Chopard branch in La Chaux-de-Fonds. Shortly afterwards, he relocates the whole company. It will not be the last time Chopard is moved before finding its eventual home.

1937
Paul Louis moves the firm again, this time to Geneva.

1943
Paul-Andre Chopard, Louis-Ulysse’s grandson, takes ownership of the manufactory.

1963
Paul-Andre sells Chopard to Karl Scheufele, who combines his existing Eszeha jewellery and watch company with the Swiss manufacture. The companies begin trading together under the Chopard name.

1974
Chopard moves its headquarters from central Geneva to Meyrin-Geneva.

1976
Chopard’s first horological legend is born: the Happy Diamonds. Freely moving between two sapphire crystals, diamonds spin and jump around the central calibre.

1980
Chopard launches the first luxury sports watch to feature a leather strap: the St Moritz.

1988
Chopard forms a partnership with the celebrated Mille Miglia classic car race, and takes its first steps into the world of precision horology. The Mille Miglia range will become a racing legend, initially as annual creations given exclusively to participants in the rally, and then as Chopard’s commercially-available homage to the race. A new Mille Miglia will debut every year, keeping the racing tradition alive.

1993
Chopard’s Happy Sport collection is premiered. This daring combination of steel sports watch design and Happy Diamonds playfulness is an instant success. Happy Sport watches will grow to become a family numbering nearly 100 models.

1996
Chopard opens a dedicated manufacture in the heart of the Swiss Jura, in which its ‘L.U.C’ movements will be designed and created.

1997
The L.U.C 1860 is presented to the world. The first luxury watch to be powered by an L.U.C movement, its classic lines win it immediate acclaim. Montres Passion magazine names it ‘Watch of the Year’.

1998
Chopard partners with the Cannes Film Festival after Caroline Scheufele redesigns the Palm D’Or.

2000
Chopard’s Quattro is premiered. The Quattro incorporates L.U.C movement 98.01-L, which houses two sets of stacked barrels for an extra-long nine day power reserve.

2001
Chopard continues its newfound tradition of launching world firsts, with a self winding tonneau movement.

2003
The beautiful L.U.C Tourbillon is revealed. Chopard’s first tourbillon model features an eight day power reserve.

2004
The first L.U.C Regulator is presented to the world. This innovative luxury watch miniaturises the traditional ‘regulator’ clock – an incredibly accurate reference clock, against which watches are measured for precision and reliability – to the size of a wristwatch. Hours, minutes and seconds are measured with independent counters: hours at three o’clock, minutes in the centre of the dial and seconds at six o’clock. A fourth countermeasures 24 hours, at nine o’clock.

2006
Celebrating its long history, Chopard opens the L.U.CEUM in Fleurier – a museum dedicated not just to Chopard but to luxury watches in general.

2007
Chopard’s 100th boutique opens in New York City.

2010
Chopard celebrates its 100th birthday.

2013
Chopard gives customers the chance to create their own Happy Sport watches, in celebration of 20 years of the playful masterpiece. Chopard also releases its first Engine One model, marking a completely new direction for the heritage watchmaker. The Engine One will be joined in the next couple of years by a series of modern ‘tech’ watches, designed to speak to enthusiasts of the daring.

For more Chopard watches as well as the latest luxury watches in our collection, see here.

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