Georges Edouard Piaget founds his watchmaking workshop on family farmland in Neuchatel. His luxury watch movements will quickly become synonymous with accuracy and expertise.
Georges’ son Timothee inherits the company and continues the Piaget tradition of quality and passion. The Piaget name continues to be associated with calibres of the highest precision and reliability, and the brand’s movements are sought after by the world’s most recognisable watchmaking companies.
Piaget is registered as a luxury watchmaking brand in its own right. The company decides to focus on creating timepieces under the new brand name. During this time, Timothee’s sons Gerald and Valentin work to expand the Piaget reputation, creating international awareness of the luxury watch manufacture in La Cote-aux-Fees.
The newly exposed brand is receiving more orders than its existing premises can cope with, so it opens a new manufactory.
Piaget spearheads the ultra-thin movement revolution, with Calibres 9P and 12P. 9P is a hand-wound movement just 2mm deep, and 12P is a self-winding movement 2.3mm deep.
During this period, Piaget watches earn their reputation for slim, stylish design. Unusual case shapes and big dials are both facilitated by the incredibly thin calibres developed in the manufacture.
Spectacular style pieces have become Piaget’s stock-in-trade. Jewellery watches, cuff watches and watches with dials made of stone all debut during the 1960s, paving the way for the brand to receive worldwide recognition as a creator of uniquely modern luxury watches.
Piaget launches the era-defining Polo: a watch that completely redefines how people think about the look and feel of their luxury timepieces. With its face and bracelet seamlessly melding into one another, the Polo blurs the boundaries between fashion and haute horlogerie.
New Piaget movements eventually replace the 9P and 12P calibres. 430P and 500P movements will eventually appear in the Piaget Altiplano, a superb ultra-thin luxury watch whose lines are inspired by a vintage piece. The original Altiplano, premiered in 1957, is completely reimagined for a modern audience.
The Emperador line is unveiled.
Piaget opens its Manufacture de Haute Horlogerie in Plan-les-Ouates. The company’s research department begins producing new calibres – in the first 10 years of the 21st century, 30 new calibres will be unveiled.
Movement 12P celebrates its 50th birthday. Piaget celebrates by creating two world firsts: the thinnest self-winding luxury watch and the thinnest self-winding movement.
Piaget unveils an openworked version of its ultra-thin self-winding watch.
Piaget designs the thinnest minute repeater in the world, the 1290P Calibre. This movement is only 4.8mm in thickness: an incredible achievement for a calibre incorporating 47 parts.